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Our concept story
Adeline Beauty Group founded in 1986
Adeline Beauty Group founded in 1986, engaging in the beauty industry with a focus on health and beauty. The company provides advanced equipment, reliable techniques, and products to customers, offering professional skin consultations and tailoring specialized treatments for each customer. Operating on the principles of “Integrity, Gratitude, and Reverence” towards customers, Adeline Beauty Group continually strives to provide high-quality services that meet and exceed customer requirements and expectations.
Our goal is to ensure that every customer, regardless of gender, leaves with the confidence and health-centric mindset, adhering to the motto: “Confidence in selling. Peace of mind in using. Satisfaction in service.” The company has received high praise from both new and returning customers.
MISSION & VISION
Our Philosophy
Our goal is to provide our patients with the most suitable dermatology and skin treatments to make you feel beautiful and at your best!
We provide customised treatments for each client through in-depth consultations, so you know you are in good hands.
At Adeline Beauty Group, we pride ourselves as more than just a clinic. Our treatments are specially formulated and designed by our certified Medical Director and Chief Aesthetics Trainer.
Our team of aestheticians are well-trained in skin diagnosis and aesthetic techniques to provide effective skin treatments.
Adeline Beauty Group aims to provide detailed observations and carefully prescribed treatments tailored to each individual to give our patients the best solutions in achieving flawless skin!
our team members
Our Team
Adeline Goh
Ceo / Director of Adeline Face & Body
Adeline Goh is a highly accomplished female entrepreneur and the current leader of Adeline Beauty Group. She is known for her exceptional business acumen, unwavering determination, and positive attitude when facing adversity. Under her leadership, Adeline Beauty Group received the Singapore Success Enterprise Award in 2010 and has earned numerous personal honors and awards. Her success is not only the result of her intelligence and hard work but also her resilience and optimism in overcoming challenges.
In her younger years, Adeline Goh transformed from an introverted, timid person into a successful business leader. Through her participation in a beauty pageant, film shoots, and training with a television station, she gradually found her direction and chose to pursue business. Her success is rooted in her deep understanding of the importance of talent in business, as she believes that a company must rely on outstanding people to ensure stability and growth.
In terms of personal character, Adeline Goh firmly believes that individuals must possess a sense of responsibility and the courage to break through their limits. She understands that the key to business success lies in building a high-quality management team and nurturing successors. Her business goals are not just about fame or profit, but about elevating personal values and character, and she hopes to pass on her experience and achievements to the next generation. Despite facing significant challenges and setbacks, she remains persistent and has successfully rebuilt her accomplishments through years of hard work, continuing to lead the company forward.
In summary, Adeline Goh is a visionary, resilient, and talent-focused business leader. Her leadership style and personal charm have made her a role model in the business world.
Alicia Cheong
Manager of Singapore Branch
17 years ago, I embarked on my journey in the beauty industry with a pursuit and longing for beauty. At that time, the beauty industry was not just a job to me, but a magical force that could make people more confident and beautiful. This original passion and love for my work has given me the strength to keep going through countless tiring moments. Every time I see a client’s satisfied smile because of our service, a sense of accomplishment arises within me, affirming that everything I do is valuable.
In today’s rapidly changing business environment, continuous learning and innovation are principles that women must adhere to. The beauty industry is an ever-evolving field, with new technologies, products, and concepts emerging all the time. In order to keep up with the times and meet the ever-changing needs of clients, I have always maintained a passion for learning and curiosity. I participate in various training courses, industry seminars, read professional books and magazines, and exchange experiences with peers. These practices constantly broaden my horizons and improve my professional skills. Only by continuing to learn and update my knowledge can I maintain a competitive edge and lead the market trends, staying undefeated in the fierce market competition.
In today’s society, the leadership role of women is increasingly prominent. They play important roles not only in family life but also in the workplace, making an ever-growing impact. I hope to assist them in achieving true happiness in family life, success in their careers, and financial independence, as we embark together on a vibrant and exciting life.
