About Us

Adeline Goh is the visionary CEO and Director of Adeline Face & Body Pte Ltd and the driving force behind Adeline Beauty Group. Renowned for her resilience, leadership, and entrepreneurial vision, she has successfully built the brand into an established name in the beauty and wellness industry.

Under her leadership, the company was honored with the Singapore Success Enterprise Award in 2010, alongside numerous industry recognitions that reflect her commitment to excellence and business growth.

Starting as a reserved and introverted individual, Adeline transformed herself through experiences in beauty pageants, media productions, and television training, which shaped her confidence and entrepreneurial mindset. Her journey reflects determination, adaptability, and a strong belief in personal growth.

Adeline strongly believes that people are the foundation of every successful business. She is passionate about developing talent, building strong management teams, and nurturing future leaders to ensure sustainable growth and long-term success.

Known for her perseverance and positive mindset in overcoming challenges, Adeline continues to inspire others through her leadership, dedication, and commitment to empowering both her team and clients.

Miss Tang is the Chief Operating Officer of Adeline Face & Body Pte Ltd, with over 10 years of experience in the beauty and skincare industry specializing in operations, marketing, and business growth management.

As a key member of the leadership team, she oversees daily operations across sales, marketing, and outlet management, ensuring strong alignment between business strategy, operational efficiency, and customer experience.

Starting her career as a marketing executive, Miss Tang progressed into senior management through her expertise in sales strategy, team development, operational systems, and business expansion initiatives.

During the COVID-19 period, she played a significant role in leading the company’s digital transformation by developing online customer engagement and service systems that helped maintain customer relationships and support continued revenue growth during challenging market conditions.

Known for her structured leadership and strategic mindset, Miss Tang continues to drive operational excellence while fostering a collaborative and growth-focused company culture.

Miss Kan brings over 30 years of experience in accounting, finance, and human resources management. With a strong commitment to integrity, professionalism, and ethical business practices, she plays a vital role in supporting the operational and financial stability of Adeline Face & Body Pte Ltd.

She oversees financial accounting and administrative operations with a strong emphasis on accuracy, transparency, and accountability, ensuring every financial record and business transaction is managed with honesty and fairness.

Known for her strong leadership and problem-solving abilities, Miss Kan is dedicated to maintaining clear communication between management and staff while fostering a collaborative and united work environment. Her ability to bridge teams and strengthen internal coordination continues to contribute to the company’s operational excellence and long-term growth.

Kevin Ng is the CMO of Adeline Face & Body Pte Ltd, overseeing the company’s digital marketing initiatives, including website management, social media strategy, online engagement, and digital customer service.

As the company continues to evolve in an increasingly digital landscape, Kevin plays a key role in driving the company’s digital transformation initiatives. He is involved in strengthening the brand’s online presence, enhancing customer engagement across digital platforms, and improving operational efficiency through digital systems and technology-driven solutions.

With a strong focus on brand growth and customer experience, Kevin combines creative marketing strategies with digital innovation to support business growth and strengthen the company’s connection with modern consumers. His work continues to contribute to the company’s expansion in the digital space while supporting long-term business development goals.

Alicia Cheong is the dedicated Singapore Branch Manager of Adeline Face & Body Pte Ltd, with over 18 years of experience in the beauty and wellness industry. Driven by a genuine passion for beauty and personal confidence, she has devoted her career to helping clients look and feel their best through professional care and personalized service.

Throughout her journey, Alicia has remained committed to continuous learning and professional development. She actively keeps pace with evolving beauty technologies, treatments, and industry trends through ongoing training, seminars, and industry education, enabling her to deliver high standards of service and expertise to clients.

Alicia believes that confidence, growth, and empowerment are essential for modern women. Beyond beauty services, she is passionate about inspiring women to pursue personal growth, career success, and financial independence while achieving balance and fulfillment in life.
Known for her dedication, professionalism, and client-focused approach, Alicia continues to play a key role in strengthening the brand’s service excellence and positive customer experience